Design Process

First of all I aimed my music magazine at a more mature audience, someone that would enjoy a more retro, old fashioned music genre. This left me with quite a difficult audience to target as it has no specific targeted age but just a general appeal to an overall audience. This made my theme non-sepcific to age and instead made it specific to the style of music. This said I tailored my music magazine to suit the genre by adding clean-cutbold mastheads with a little classic signature strapline beneath it. I also followed the style by making my pictures desaturated to create the nostalgic feel. I used a palette of red, black and white because of my mood board. I looked at the existing text MOJO and noticed that it follows this style by always having a banner at the very top of the magazine offering a free CD.

 This was my first mood board that just summed up the music genre I was aiming it for and all the cliches that follow. I kept it so it allowed me to aim it properly and constantly get themes that run across almost all of the shots.
It was just designed to give me a taste of the themes involved and help me to recreate the same sort of themes as what I tried to do on the final magazine. I think the most poignant of the pictures has to be the snapped acoustic guitar head, this connotes:  Destruction, rebellion and the old fashioned rock. The same theme of a classic genre of music which has slowly been discarded and broken throughout the years to make way for the new and shiny electric guitars and I specifically tried to rebel against this trend in my magazine and tried to keep some of the classic music involved in every single page. I also quite liked the use of black and white and the contrast with a red highlight section over guitar which I finally used at the end of the magazine

This was different to the mood board above as it was aimed at the covers of the magazine I was trying to recreate with the same sort of genre of magazine. I noticed from the word go that the majority of the covers were either in black and white desaturated colours to create an eye catching effect. I also noticed the majority of the covers were in medium close up with a direct mode of adress making the cover alot more eye catching. I also noticed that the masthead was either in black or white with a slight drops shadow and thus recreated the same effect with my final version. most of the magazines I analysed from that point onwards had a three tone colour palette of black, white and a third bold colour such as orange red or yellow. In the end I decided to stay with this same theme and created a white, black and red scheme. I also matched the style of my writing with MOJO and create a much more classic writing style with very analytic expressions and descriptive adjectives and metaphors.