Tuesday, 21 September 2010

The Industry

This was my first work on how magazines have evolved over the years and it wasnt until now that I realised how long magazines have been about for. According to historical documentation the very first magazine was 1586. I have condensed this down to vital information and the general high-times of magazine sales despite initially starting in obscure places. After this research I had an extremely good insight towards all of the magazines from the past and the present and can only guess what the future holds for magazines. At this point I was just creating the very basic concepts for my magazine in my head and eventually hollowed out most of the content from my initial ideas to create a modern day industry standard magazine as some of the old terms and styles are a complete contrast to modern day magazines
After looking in a couple of magazines I noticed a trend that the biggest and most popular music magazine is published by Bauer. This was also the same for the movie industry and in many other magazines such as MOJO it was also advertised in there for their own magazines. This publisher produces magazines in pretty much every genre for various subjects and sports. There website can be found here (http://www.greatmagazines.co.uk/)
It is a combination of both subscription based magazines and a complete website dedicated to their magazines and responses. There are multiple publishers for music magazines but Bauer being the main industry leader publishes the majority of the magazines thus making the most profitable.


This is the H Bauer logo, this is not to be confused with the bauer hockey make. Ironically the surname Bauer translates into english being a peasant or a farmer despite a multi-million making company They publish a range of magazines including MOJO, Empire, Take a Break and TV Choice. The German name being Bauer Verlagsgruppe, the headquarters is based in Hamburg and thus being called H Bauer. MOJO isnt the only music magazine that Bauer publish, they also publish: Kerrang and Q and much more not so famous music magazine. Not only do they deal in magazines but they also have a 50% share of the British company 'Box Television'. Despite their headquarters being in Hamburg they also have offices all around the world in:
USA ,Spain, France, Austria, Poland, Portugal, Romania, Hungary, Czech Republic, Mexico, China, Russia, Slovakia, United Kingdom, Nigeria.


This is my analysis of the magazine techniques such as: Masthead, Strapline and Featured articles. I created this just to help me out and show my knowledge of the music magazine technical language and at a futher date reminds me if my memory needs jogging. I also thought it would be useful to keep as a quick reference at a later time

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